Journal of Islamic Business and Management
Towards an Inclusive Risk Management Alternative: An Exploration of Cultural Responsivity of Pakistani Takāful Market
Laiba Nehal Awan, Adnan Malik, Pir Qasim Shah
Published Online: June 2025
Abstract
Purpose: This study is conducted to explore the factors that affect the intention of people from different faiths in adopting Takāful. For this purpose, relevant literature was reviewed, and a preempirical conceptual framework was developed. The framework included the relevant and important constructs, according to which the interview questions were designed and fine-tuned.
Method: This study used two of Non-Probability sampling techniques i.e., convenience sampling and purposive sampling. This research is conducted qualitatively; 10 interviews are conducted from policyholders with minority religions and faiths and 5 interviews from Takāful practitioners and experts, a total of 15 interviews, contributed to a substantial amount of data.However, the data was reduced for the purpose of analysis in this piece.
Keywords
Risk Management, Takāful, Inclusive Finance, Cultural Responsiveness.