Abstract

Purpose:

The first part of this paper, titled “‘Creation of the Islamic Self for Sustainability”’ was published in the Journal of Islamic Business and Management Vol. 10, Issue 2. In the first part, the authors attempted to establish the relationship between Self-Image, Worth and Esteem (SIWE) and sustainable consumption habits, within the conceptual framework and praxis of the Islamic tradition. In the second part of the paper, the authors, now attempt, to trace the causes of a weak SIWE and what role Parents, Education and Muslim Entrepreneurs can play in (a) strengthening the SIWE of the next generation of Muslims, (b) Inspire them to become environmentally conscious consumers and producers.

Design/methodology/approach:

The analysis presented in the paper is based on an interpretive synthesis of a focused literature review. Findings: The paper explores the role which parenting and education in Muslim communities can play to develop environmentally conscious entrepreneurs equipped with a strong SIWE. The also paper discusses some examples of business ideas which can be pursued by that the environmentally conscious Muslim entrepreneurs that the environmentally-conscious Muslim entrepreneurs can pursue to transform their communities in an environmentally sustainable manner.

Originality/Significance:

This is perhaps the first paper which explores the critical relationship between the psychological outcome of Muslim parenting, education in the form of development of SIWE and environmentally conscious entrepreneurship. The paper also explores various market segments where the environmentally conscious entrepreneurs can contribute by creating environmentally beneficial products or services.

Research limitations/implications:

The paper categorically outlines the best practices as discussed in previous literature and develops a SIWE driven framework for environmentally conscious parenting, education and entrepreneurship. The framework presented in the paper will require further substantiation when practically applied in Muslim families, educational institutions and market place.

Practical and Social implications:

The paper can provide insights to parents, policy makers in the education system, and concerned entrepreneurs to critically evaluate their impact on the alignment of hearts and minds of youth with the goal of environmental sustainability.

KAUJIE Classification:

O3, P0

JEL Classification:

A2, M1

Keywords

Self-image, self-esteem, environmental consciousness, circular economy, entrepreneurship.