Muslim Consumers Style Inventory: A Case from Pakistan.

Shoaib Shafique, Mubashar Hassan Zia, Amer Rajput, Khurram Shafi, Aamer Shareef
Published Online: December 2019

The primary objective of the study is to investigate the Muslim consumers’ style inventory. An allied objective of this study is to test the reliability and validity of consumer style inventory in an economically developing country like Pakistan. For this purpose, data was collected from university graduate and under-graduate students. Factor reduction technique was used in SPSS to examine Muslim consumers’ style inventory. Findings of the study indicate that Muslim consumers are partially different from their non-Muslims counterparts. The result of principal component analysis revealed that factors like “Impulsive” and “recreational” were not confirmed by the Muslim consumers. However, other factors like price conscious, quality conscious and ‘confused by over choice’ were confirmed. Thus, study suggests that formal consumers’ education system should be enhanced and all concerned bodies like Islamic scholars, Government agencies and universities should play their role in formulating shopping orientation of Muslim consumers. Furthermore, the future direction of study provides an avenue to coming scholars on the area.


Muslim Consumers, Shopping orientations, Impulsive buying, price and quality conscious.